Showrunner
Sequel helps you host and track webinars. Showrunner helps you produce a show people actually want to watch.
It's the do-it-yourself counterpart to our done-for-you events. Same philosophy — a SHOW, not a Zoom call — except you're the one in the producer's chair.
Everything a producer needs, and nothing that turns your show back into a webinar.
AI producer + Mo, your AI co-host
An AI producer helps you shape the run-of-show. Mo, the AI moderator, works the room live — asking questions, running polls, and surfacing offers while the show is happening.
Scene System + designed stage
Typed run-of-show scenes, designed stage layouts and overlays, and a brand kit for your logo, colors, and backgrounds. The stage rearranges itself as people come and go.
Engagement score, 0–100
Every attendee gets a score produced by real interaction — not passive tracking. Export it, or hand your team a HubSpot-ready CSV.
Your site, not ours
Embed registration, the live show, and the replay directly on your own domain, and run a first-party pixel that ties site visits back to attendees.
Evergreen replays and clips
Recordings, clips, and evergreen replays — so one live show keeps working long after the live hour ends.
Simulcast where your buyers are
Stream out over RTMP to LinkedIn and YouTube at the same time you run the show.
A webinar tool measures who sat still. Showrunner measures who leaned in.
The engagement score isn't built from watch time and mouse movement. It's built from what people actually did on your show — answered, voted, asked, clicked. That's the difference between an attendee list and a pipeline.
Which one is right for you?
Three ways to get to the same place. Pick the one that matches how much of the work you want to own.
We run it, you show up
We handle the topic, the speakers, the promotion, and the production. You show up and talk to your buyers.
Best if you want pipeline without adding the work to your own team.
You run it, the platform does the heavy lifting
The same philosophy — a show, not a Zoom call — with you in the producer’s chair. AI producer, scene system, engagement scoring, embeds.
Best if you have someone who wants to own the show and run it often.
Learn the method first
The frameworks behind all of it — offer, ICP, conversion — free, so you can fix the foundation before you scale anything.
Best if the offer isn’t nailed down yet.