LinkedOtter, by Asaf Katz Advisory
B2B growth,
built and run
by operators.
We combine buyer signals, expert-led events and follow-up to help B2B teams build pipeline. Powered by software we build and use ourselves.
From signal to conversation
- 01Find topics and buyers
- 02Fill the room
- 03Understand engagement
- 04Follow up with context
Managed by our team, or supported by TipOff and Flarea in yours.
Past work with Vendict · Mobb · Oligo · PayU
Two ways to work with us
A team to run it.
Platforms to make it yours.
01 / Managed growth
Have us run it
Bring us your growth goal. We shape the audience and offer, research topics and speakers, run event promotion and production, and plan follow-up with your sales team.
Explore managed events02 / Platforms
Use the platforms
Keep the work in your team. Use TipOff to research signals, topics and buyers, and Flarea to produce events and understand engagement. Both can support the work of filling the room.
Meet TipOff and FlareaManaged engagements are scoped around your audience, goals and team. We agree responsibilities, deliverables and success criteria before work starts. See how we scope the work →
How the work connects
Give each next conversation
a reason to happen.
An illustrative workflow. The mix of research, platforms and managed work depends on your engagement.
01
Find relevant topics and buyers
Start with your ideal customer and the conversations they already care about. Use audience research and buyer signals to choose a useful topic and a focused invite list.
02
Fill events
Build the speaker lineup, registration experience and promotion plan around that audience. Coordinate outreach, content and reminders so the invitation has a reason to matter.
03
Understand engagement
Look beyond a registration count. Review attendance, questions and participation to understand who engaged and what interested them.
04
Follow up
Give your sales team the context for a relevant next conversation. Decide who to contact, why now and what to offer, then track what happens.
The platforms behind the work
Software we build.
Software we use.
TipOff and Flarea support different parts of the growth journey. Use them in your team or ask us to run a program with you.
TipOff
Signals, research and qualification
Find the people, accounts and topics worth your attention. Use evidence to decide where to focus your next growth activity.
- Research audience interests and relevant conversations
- Evaluate accounts and buying signals against your ideal customer
- Qualify opportunities and prepare more relevant outreach
Flarea
Events, engagement and replay
Run expert-led events with a produced experience, then use the audience response to inform the next conversation.
- Build an event and registration experience around your brand
- Produce the live session and capture audience participation
- Review engagement and keep the conversation going through replay
Past client result — Vendict
A topic people
wanted to join.
754
signups in 26 days
100+ from target accounts. Zero ad spend.
$180K
pipeline reported
From the AI-regulation webinar campaign.
“Our webinars got so popular we turned them into a podcast — thousands of leads last year.”
Inna Kubovski
VP Marketing at Vendict, at the time of the testimonial
Historical campaign results and a previously published testimonial. Results vary by audience, topic and execution; these figures are not a commitment for a new engagement. More past work →
Our own event practice
Risk Takers.
Our live show explores AI and cybersecurity with expert guests. It is where we put event-led conversations into practice and keep learning from the audience.
Visit Risk Takers ↗ (opens in a new tab)Your next growth conversation
What would a useful
growth engine look like for you?
Tell us who you want to reach and where the work gets stuck. We can help define the next step.