Want to run this yourself? Learn the method.
Everything LinkedOtter does sits on one method: Foundation First. Asaf Katz publishes it in full — the frameworks, the worksheets, the diagnostics — for free. If you'd rather build the engine yourself, start here.
Fix the offer before you scale it.
Most failed outbound is a Foundation problem wearing a “we need more leads” costume. Adding volume to a message that doesn't land just makes the failure arrive faster and cost more. Foundation First means you earn the right to scale — in this order.
01
Foundation
Who you serve, what you actually sell them, and why they should care right now. Offer, ICP, buying committee, currency, risk reversal.
02
Conversion
Turning attention into conversations. Funnel selection, demo structure, no-pitch meeting plays, and the documents that carry the offer.
03
Growth
Only now do you scale it. Channels, partners, events, and owned audience — applied to something already proven to convert.
The whole method, published.
No course to buy, no waitlist. These are live on asafkatz.com right now.
Foundation First GTM skill file
Download it and drop it into Claude or ChatGPT. Your AI then diagnoses your go-to-market using Asaf’s structure instead of generic advice.
Get the skill fileThe GTM Sheet Library
ICP profile, buying committee map, currency inventory, offer document, risk reversal, funnel selector, demo script, no-pitch meeting plays, partner universe, and more.
Open the libraryReadiness checks
The 60-second GTM readiness check, plus a team distribution-readiness check. Find out which stage you’re actually stuck in before you spend a dollar.
Take a scorecardRun your landing page through it
Point it at your page and get the offer, clarity, and conversion problems named out loud.
Tear down my pageAsaf’s newsletter
One practical email a week on AI and founder-led GTM. No theory filler.
SubscribeTriage call
Bring the messy version. We’ll tell you which stage you’re stuck in and what to do about it.
Book the callRather not do it yourself?
The method works whether you run it or we do. Two ways to hand off the work.
We run the events end to end — topic, speakers, promotion, production. You show up.
See how events workShowrunner puts you in the producer's chair and does the heavy lifting.
Explore Showrunner