How an eCommerce Logistics Startup Got So Many Replies They Asked Us to Pause the Campaign
eCommerce Logistics Startup· eCommerce Logistics
Breaking into a technical market with no brand equity, needing to validate product-market fit.
Start real, insight-led discovery conversations with ICPs, not pitch meetings.
This early-stage startup had a promising platform but needed real conversations with supply chain operators and eComm leaders. Their founders didn’t want to sell; they wanted to listen and validate their product-market fit in a technical, operational market.
eComm operators, fulfillment managers, heads of supply chain
The approach
Humble Funnel Design
A 3-step campaign around humility, honesty, and relevance. Messages disarmed with vulnerability and promised 'no sales talk'.
Personalized Connection Requests
Based on onboarding details, with a sample request: 'Hi, I’m Aviv... Would you be opposed to connecting and sharing how you think about inventory challenges? No pitch, just a real convo.'
Custom Message Sequence
Intro → ask for help → gentle nudge. Tone filter ensured founder-language and real context, avoiding buzzwords.
Targeted LinkedIn Automation
Focused on eComm operators, fulfillment managers, and heads of supply chain using a 3-step drip.
What we learned
- →Relatable tone with zero pressure converts.
- →Honest, founder-led messaging builds trust.
- →Tying outreach to specific pain points (not abstract promises) works.
- →A clear CTA like 'Can we learn from you?' opens doors.
- →The best way to sell early on is often not to sell at all.
“Can you pause the campaign? We’re overwhelmed with responses—we can’t keep up.”
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