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Vendict
CybersecurityMarch 2025
185+ Attendees: Balancing Cost and Security Priorities
Vendict185+
Live Attendees
CISO and security exec audience
The challenge
Needed to draw executive-level security leaders around a practical prioritization topic
The goal
Attract a strong audience of security executives with a contrarian, cost-vs-security angle
Vendict turned a crisp contrarian security angle into a strong live webinar draw by focusing on practical prioritization and executive-relevant risk decisions.
Who we targeted
CISOs and security executives
The approach
Contrarian Angle
Challenged the assumption that security always beats cost — framed it as a strategic balance
Executive-Relevant Framing
Positioned messaging around board-level risk decisions
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