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AI & AutomationMay 2024

How Vendict Scaled Their Outreach with LinkedOtter's Maya AI

VendictVendict· Legal Tech
How Vendict Scaled Their Outreach with LinkedOtter's Maya AI
80K+
Cost Reduction
Annual savings vs. traditional SDR costs
1000x
Outreach Scale
Increase in outreach capacity
100%
CRM Organization
Improved data quality and organization
Day 1
ROI
Immediate positive return on investment
The challenge

High SDR costs and inconsistent outreach quality

The goal

Scale outreach efforts without expanding the SDR team

Vendict needed to reach a large number of legal professionals efficiently but faced high costs and inconsistent results with traditional SDR approaches. They were looking for a way to maintain personalized, quality outreach while dramatically increasing their reach.

Who we targeted

Legal Operations Professionals and General Counsels

The approach

AI-Powered Persona Analysis

LinkedOtter's Maya AI analyzed Vendict's ideal customer profiles to develop tailored messaging strategies.

Automated Outreach Sequences

Implemented personalized multi-channel sequences that maintained Vendict's brand voice and positioning.

HubSpot Integration

Created seamless integration with Vendict's HubSpot instance for complete visibility and lead management.

Continuous Optimization

Refined messaging and targeting based on real-time engagement analytics.

What we learned

  • AI can dramatically scale personalized outreach if trained correctly.
  • Automation doesn't mean sacrificing brand voice.
  • Integrating outreach with CRM (HubSpot) is crucial for lead management.
  • Cost-efficiency in sales development can be achieved through smart AI implementation.

Maya paid for itself from day one. An average SDR costs us $80k/year, and Maya operates like 1,000 of them. Plus, our HubSpot has never been more organized (another plus :) ).

Inna Kubovski

VP of Marketing @ Vendict

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