345 High-Intent Registrations Despite Speaker Change & War Disruption
Sola
Historical case study. The results below describe this project in its original context and do not predict a new engagement.
Speaker change, war disruption, and a forced reschedule threatened the entire event
Run a high-attendance cybersecurity webinar on Anthropic entering the cyber space
Despite a speaker change, war disruption, and a reschedule, Sola turned the webinar into a stronger asset and added 61 net-new registrations with zero extra cost.
Security leaders and practitioners
The approach
Sharp Topic Selection
Chose a timely, high-interest topic: What changes when Anthropic enters the cyber game?
Crisis Management
Adapted to disruptions and used them to create momentum rather than cancel
Net-New Registration Drive
Added 61 net-new registrations at zero additional cost after the reschedule
Plan the work for your audience.
Discuss your audience, goals and current growth activity. We agree scope and success criteria before work begins.