All case studies
LinkedIn StrategyJuly 2024

How We Opened 116 Conversations and Generated 400+ Leads in 6 Weeks Using Our Hot Post Funnel

B2B Tech CompanyB2B Tech Company· B2B Technology
How We Opened 116 Conversations and Generated 400+ Leads in 6 Weeks Using Our Hot Post Funnel
669
Connection Requests Sent
Highly targeted outreach
400+
Accepted Connections
Starting at 303, grew over time
45.2%
Acceptance Rate
Far above industry average
116
Conversations Started
Quality discussions
17.3%
Reply Rate
With meaningful engagement
The challenge

Creating warm outreach at scale without spamming or guessing ICPs

The goal

Start 100+ warm conversations in just 10 days using LinkedIn

Most outreach feels cold. The client needed to generate warm leads quickly without resorting to spam tactics or waiting for inbound traffic. The core question that drove our strategy was: 'What if every outreach started from something they actually care about?'

Who we targeted

Go-to-market leaders, marketers, and sales executives

The approach

Find Hot Posts

We started with a 'Dream 100' list—the top influencers our target buyers follow, then tracked posts they engaged with using our internal scrapers.

Psychographic Targeting

We didn't just target job titles but focused on people who think like buyers, regardless of position.

Harvest and Clean Lead Lists

From 45 posts, we extracted 1,175 profiles, then cleaned and enriched them to create 46 micro-campaigns.

Smart, Warm Outreach

We built a 3-message sequence referencing the hot posts directly and introducing the client's offer naturally.

What we learned

  • Relevance over reach is key to successful outreach
  • Conversations are more valuable than pitches
  • Campaigns tied to real moments generate genuine interest
  • Smart workflows beat mass spam every time
  • LinkedIn company page became a critical touchpoint for prospects

This was the first approach that actually got decision-makers responding positively to cold outreach. The conversations were high quality and led to several deals we wouldn't have had otherwise.

Marketing Director

B2B Tech Company

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