What is LinkedOtter and how does it work?
LinkedOtter is a done-for-you B2B pipeline service run by Asaf Katz Advisory. It is not a software tool. It is a team that finds what your buyers care about, hosts a live expert event, invites qualified contacts, and delivers the follow-up list to your sales team. Your team takes the meetings. LinkedOtter handles everything before the first call.
The model is built on a single insight: senior B2B buyers, CISOs, VPs of Engineering, CFOs, and procurement heads, do not respond to cold outreach but they do attend events relevant to their current challenges.
Step 1: What does LinkedOtter find out before the event?
Before any event, LinkedOtter identifies: the specific operational challenge your target accounts are navigating right now, the right event topic angle that positions you as a knowledge resource (not a vendor), and the exact audience profile of companies and contacts to invite.
This research uses a combination of LinkedIn signal monitoring, industry news, buyer intent data, and conversation with the client about their ICP and current deal data. The event topic is chosen to attract buyers in an active evaluation window, not a broad awareness audience.
Step 2: How does LinkedOtter build the event invitation list?
LinkedOtter builds a targeted invitation list of 1,200 to 1,500 contacts from companies matching your ICP. This uses Apollo, Clay, and enrichment providers to identify the right companies by industry, size, geography, and technology profile, and the right contacts by title, seniority, and role relevance.
The list is filtered to exclude current customers, competitors, and non-ICP segments. Every record is verified for deliverability before the invitation goes out.
Step 3: How does LinkedOtter run the live event?
LinkedOtter manages the event production: speaker coordination, event platform setup, registration page, invitation email sequence (typically three touches over ten days), and live event facilitation. Events run for 45 minutes with a credible expert speaker, structured as a practitioner session rather than a product pitch.
LinkedOtter events consistently attract 460 to 577 live attendees and have generated 754 registrations in 26 days across campaigns.
Step 4: What happens after the event?
Post-event, LinkedOtter delivers a scored follow-up list: attendees ranked by company fit, persona match, and engagement level (live attendance, questions asked, polls completed). The top tier is your immediate follow-up list. The second tier goes to a nurture sequence.
LinkedOtter also provides call context for each top-tier attendee: what they engaged with in the session, what their company situation suggests about urgency, and a suggested conversation starter. Your team calls with context, not cold.
What results does LinkedOtter produce?
Documented results: 754 webinar signups in 26 days with 100+ from target accounts, 43 qualified meetings in 60 days, 38 C-level attendees from 1,266 prospects at a security event, and 460 to 577 live attendees per event. Events start from $6,000.
Who is LinkedOtter right for?
B2B companies selling complex products to senior buyers in cybersecurity, fintech, DevOps, AI, GRC, payments, or healthtech, where cold outreach reaches the wrong people or the right people at the wrong moment. Companies that need qualified pipeline within 30 to 60 days without adding headcount.