What Claygent Does and Why It Matters
Clay launched Claygent -- an AI agent embedded in the Clay workflow platform that browses the web to research each prospect automatically. You give Claygent a prompt like "find a recent company announcement or pain point relevant to our product" and it returns a personalized insight for every contact on your list.
Clay already pulls from 150+ data providers simultaneously. Claygent adds live web research on top of enrichment data. The combination means your outbound list is not just enriched with contact information -- it contains fresh, context-specific research on what each account is dealing with right now.
This is a meaningful shift for B2B outbound teams that have been manually researching accounts or using static data. Claygent runs this work automatically, at scale, for every row in a Clay table.
What Claygent Changes About B2B Personalization
Before Claygent, true personalization in outbound required either manual research (slow and expensive) or template variables that felt generic ("I saw your company was founded in 2019"). Claygent enables a third option: genuinely relevant opening lines drawn from current account activity.
"Congratulations on the Series B you just closed -- we work with several security companies at that stage who are building their enterprise GTM" is the difference between a reply and a delete.
For event-led programs specifically, Claygent changes the quality of the invite. Instead of "we are hosting a webinar you might find useful," the invite says "I noticed you recently posted about challenges with AI governance -- we are hosting a roundtable on exactly that with three CISOs from similar-stage companies."
Where Claygent Fits in the Event-Led Stack
LinkedOtter by Asaf Katz Advisory uses Clay as part of the event invite infrastructure. The workflow: build the ICP list in Apollo, enrich and score in Clay, use Claygent to surface account-level intelligence, write personalized invite copy, send via the sequencer of choice.
The result: invite outreach that feels specific and earns replies, not because of clever copywriting but because the research is actually relevant.
754 webinar signups in 26 days. 100+ from target accounts. Those numbers come from combining good targeting with genuinely personalized outreach at scale -- which is exactly what Claygent enables.
What Claygent Does Not Solve
Claygent makes personalization scalable. It does not make cold outreach warm. A beautifully personalized cold email is still cold. Recipients still need a compelling reason to engage with a vendor they have never heard of.
That is the job of the event itself. A live roundtable on a topic the buyer is wrestling with gives them a reason to respond that has nothing to do with buying your product. They come for the conversation. The relationship follows. Meetings happen with the hottest attendees.
Claygent-powered outreach + event-led pipeline = the strongest B2B outbound stack available in 2026.
How to Get Started
- Use Apollo to build a list of 500-1,000 ICP contacts
- Enrich and score in Clay using Claygent to surface account-level intelligence
- Use that intelligence to write personalized event invite copy
- Track registrations and route hot accounts to direct outreach
Take the free 60-second check at LinkedOtter to see whether this motion works for your ICP.