Are you a cyber security startup struggling to generate high-quality leads? Imagine if you could unlock a strategy that could flood your business with 236 high-intent leads in just one month. Sounds too good to be true? Well, that’s exactly what we achieved for a GRC automation startup. Hi, I’m Asaf Katz, and I’m here to share this game-changing strategy that can revolutionize your demand generation efforts. Let’s dive in!

The Power of the PitchSlap Funnel: A Story of Transformation

Let me take you back to a time when one of our clients, a GRC automation startup, was grappling with low lead generation. They had a great product, but their potential customers didn’t know they existed. That’s when we introduced them to the “Pit Slab Funnel”. This unique funnel, designed to create signups for free trials, was the turning point for their business. We tailored their landing page and LinkedIn profiles to align with this goal, and the results were astounding.

Crafting an Effective Outreach Strategy: The Secret Sauce

The next step was to devise an outreach strategy. We carefully considered who in the organization would be reaching out to whom. Just like otters who work, build, and hunt together, we adopted a similar approach.

We transformed the LinkedIn profiles of everyone in the company into mini funnels with a call to action. We then mapped the avatars’ desires, symptoms, and pain points to create an optimal target list and a series of messages that contained strong social proof and an offer.

Results: A Successful Demand Generation Campaign

After just five days of running this campaign, we had 149 conversations and generated 49 leads. This showed us that we were hitting the right nerve and making the desired impact. In one month, we generated 236 hot leads. This company used to pay an average of $241 per lead in the cybersecurity space. So, in terms of value, their marketing department valued this campaign at over $56,000. Additionally, their personal network grew by over 1,200 connections.

The Impact: Global Companies Respond

Now, you might be wondering, “What types of companies respond to these campaigns?” Well, we’ve seen success with global companies, not just small startups.

So, if you’re a cyber security startup looking to boost your demand generation efforts, this strategy could be just what you need. If you want to see whether this strategy is applicable to your organization, feel free to reach out. Click the link below to set up a meeting with me or someone from my team. We’ll go over your targeting strategy, current messaging, and current offer to see if we can help you achieve similar results.

Thanks for reading. If you think this guide could be helpful to someone else, feel free to share it. Remember, in the world of cyber security, we’re all in this together.


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