Conferences are a huge deal! Let’s face it, marketing teams may feel immense pressure when it comes to putting up a conference booth.

Itโ€™s true whether youโ€™re tight on budget or have a huge budget.

The pressure is on.

And all conferences start withโ€ฆ a theme!

I get asked all the time for ideas for booth design and activities.

Since itโ€™s not our core business, we decided to walk around RSAC 2024 and capture some of the ideas that stood out to us.

Some of the things we were looking for were:

  • Attention-grabbing – How much the booth stood out
  • Theme & story alignment – How well the company story and booth theme aligned
  • Aesthetic appeal – How well-designed and aesthetically pleasing the booth is
  • Working the crowd – How the team and booth were activating and engaging visitors
  • Team energy and spirit – The secret sauce for every successful conference


Let’s go!

P.S – we highlighted booths that stood out to give you some inspiration for your next conference ๐Ÿ˜˜

Sweet Security – Turning Cloud Attacks Into Lemonade

Sweet Security’s booth at RSAC 2024 was a true standout. It was fun, drew large crowds, and received significant publicity thanks to their glowing cups. People queued up for Sweet lemonade, making the booth a lively hotspot. For more insights, check out what their VP of Marketing, Noa Glumcher, wrote on LinkedIn. (must read!)

“To make the most of our brand without going wild on budget, we decided to hand out Sweet lemonade, in reusable cups”

Website: Sweet Security

Arctic Wolf – A Sherpa Your Security Expedition

Visitors get to roll a ball down a mountain slope and watch it drop into one of four potential prizes

Arctic Wolf Security

Kiteworks – Cuteness Overdose + Social Virality + NVIDIA shares

Kiteworks partnered with Rocket Dog Rescue and created a viral competition where they would donate $100 for every time someone posts a photo and tags #kiteworksRSAC24. There’s also a raffle to win NVIDIA shares.

Take a photo with a puppy and tag us and we’ll donate $100 to these puppies ๐Ÿถ๐Ÿถ

Company Website : Kiteworks

Censys – Threat Busters: Hunting For Threats

Who you’re gonna call? Threat Busters!

Website: Censys

Wiz – Self-Checkout Security – Witty Grocery-like Cyber Products.

Cyber groceries on sale!

Website: Wiz

Cymulate – Fight ReadyPunch Boxing Machine

“tools can help you be #FightReady against attackers.”

Website: Cymulate


A Flair For Exposing Risks + World’s BEST Polo! ๐Ÿ‘•๐Ÿ’ฏ

Website: Dazz

BeyondTrust – Put Identity First

Website: BeyondTrust


Unified API Protection + Laptop Graffiti artist Giveaway


Shoutout: AM STYLE Entertainment

DNS Filter – The Fastest DNS Protection

Website: DNS Filter


GUSTY: Branding + Swag = Chef’s Kiss ๐Ÿ˜™๐ŸคŒ

Website: Gutsy

Zenity – Security For All

Website: Zenity


Who doesn’t like shredding? Vendict gave visitors the exciting experience of shredding their last security questionnaire.

Website: Vendict

Venafi – Transforming IT

Play a game, win a transformer or hug one!

Website: Venafi

Threat X – Authoring AI Protection

Website: ThreatX

Swimlane – Automating Security Ops

Website: Swimlane

Sumologic – Wrestle Away Security Challenges with interactive games

Website: Sumo Logic

Skyhawk Security – The Purple Team -With A Glowing Effect

Website: Skyhawk Security

Sentra – Give Away Prizes, Not Your Data

Website: Sentra

Mend IO – The AppSec Factory

The AppSec Factory – custom chocolate and Piรฑa colada! ๐Ÿซ

Company Website URL:

Sentinel One

React To Threats With F1 Speed


Website: SentinelOne

Rubrik – Team Work Makes Your Security Work.

Scotty Pippen + a DSPM Lounge area

Website: Rubrik

RedSeal Security

Donโ€™t Let Hackers Play You Like A Game of Corn Hole (we missed like 4 times…)

Company Website URL: RedSeal


The Sugar Rush of Automated Security Validation

Company Website URL: Pentera

Outshift By Cisco (Panoptica) – Prioritize Risks With Precision

A Brande Dart board challenge ๐ŸŽฏ

Company Website URL: Panoptica by Cisco

NRI Secure – Secure Teams Stick Together – a huge sticker collection!

Company Website URL: NRI Secure Technologies

Netwitness – Practical Experts Responding To Evolving Threats

Company Website URL: NetWitness

Dasera – Cyber Shuffle casino + Data Gator

(I got some serios flack from my daughter for not getting her a Data Gator…)

Company Website URL: Dasera

Legit Security – Canceling The Noise Of Application Security

A new approach to appsec book written by AppSec pros – for AppSec pros!

Company Website URL: Legit Security

Keeper Security

Show area with branding that cannot be ignored!

ISSA – Connect Four Security Professionals

Shoutout Garner Products Inc.


An escape artist pitch + daily raffles ๐Ÿ‘๐Ÿพ

Website: FutureX


Unitree + Book Signing

Forward Networks – Playing Videogames With Your Digital Twin

Databee – Schools Out For Hackers

I’ve been thinking for a long time that pet related giveways are a great idea – Databee’s giveaway got them some echo with people having their pets model the giveway ๐Ÿ˜Ž

Brinqa – Next Level Risk Management

here’ the video game blends so well with the booth’s concept

Bitdefender – Next Level Threat Detection

Digital Whack-a-Vuln + Great givaways

Staff energy – THROUGH THE ROOF ๐Ÿ”ฅ

Binary Defense – A Sheriff For Your Data

Beyond Identity – Protecting Your Data Like Museum Full Of Priceless Art

Artistic angle: Removing identities from famous artwork

Bacon Unlimited

Eco friendly giveaway + Mascot ๐Ÿท

Ahnlab – Unifying Domain Security Like A Photo With Friends

Ox Active ASPM

Massaging Away Your Security Gaps

Disclaimer: This post is meant for inspiration only. If we made a mistake in attributing images or stating any facts, please reach out and let us know. We strive to provide accurate and helpful information and appreciate your feedback.