Conferences are a huge deal! Let’s face it, marketing teams may feel immense pressure when it comes to putting up a conference booth.
It’s true whether you’re tight on budget or have a huge budget.
The pressure is on.
And all conferences start with… a theme!
I get asked all the time for ideas for booth design and activities.
Since it’s not our core business, we decided to walk around RSAC 2024 and capture some of the ideas that stood out to us.
Some of the things we were looking for were:
- Attention-grabbing – How much the booth stood out
- Theme & story alignment – How well the company story and booth theme aligned
- Aesthetic appeal – How well-designed and aesthetically pleasing the booth is
- Working the crowd – How the team and booth were activating and engaging visitors
- Team energy and spirit – The secret sauce for every successful conference
Ready?
Let’s go!
P.S – we highlighted booths that stood out to give you some inspiration for your next conference 😘
Sweet Security – Turning Cloud Attacks Into Lemonade
Sweet Security’s booth at RSAC 2024 was a true standout. It was fun, drew large crowds, and received significant publicity thanks to their glowing cups. People queued up for Sweet lemonade, making the booth a lively hotspot. For more insights, check out what their VP of Marketing, Noa Glumcher, wrote on LinkedIn. (must read!)
“To make the most of our brand without going wild on budget, we decided to hand out Sweet lemonade, in reusable cups”
Website: Sweet Security
Arctic Wolf – A Sherpa Your Security Expedition
Visitors get to roll a ball down a mountain slope and watch it drop into one of four potential prizes
Kiteworks – Cuteness Overdose + Social Virality + NVIDIA shares
Kiteworks partnered with Rocket Dog Rescue and created a viral competition where they would donate $100 for every time someone posts a photo and tags #kiteworksRSAC24. There’s also a raffle to win NVIDIA shares.
Take a photo with a puppy and tag us and we’ll donate $100 to these puppies 🐶🐶
Company Website : Kiteworks
Censys – Threat Busters: Hunting For Threats
Who you’re gonna call? Threat Busters!
Website: Censys
Wiz – Self-Checkout Security – Witty Grocery-like Cyber Products.
Cyber groceries on sale!
Website: Wiz
Cymulate – Fight Ready – Punch Boxing Machine
“tools can help you be #FightReady against attackers.”
Website: Cymulate
Dazz
A Flair For Exposing Risks + World’s BEST Polo! 👕💯
Website: Dazz
BeyondTrust – Put Identity First
Website: BeyondTrust
Cequence
Unified API Protection + Laptop Graffiti artist Giveaway
Shoutout: AM STYLE Entertainment
DNS Filter – The Fastest DNS Protection
Website: DNS Filter
Gutsy
GUSTY: Branding + Swag = Chef’s Kiss 😙🤌
Website: Gutsy
Zenity – Security For All
Website: Zenity
Vendict
Who doesn’t like shredding? Vendict gave visitors the exciting experience of shredding their last security questionnaire.
Website: Vendict
Venafi – Transforming IT
Play a game, win a transformer or hug one!
Website: Venafi
Threat X – Authoring AI Protection
Website: ThreatX
Swimlane – Automating Security Ops
Website: Swimlane
Sumologic – Wrestle Away Security Challenges with interactive games
Website: Sumo Logic
Skyhawk Security – The Purple Team -With A Glowing Effect
Website: Skyhawk Security
Sentra – Give Away Prizes, Not Your Data
Website: Sentra
Mend IO – The AppSec Factory
The AppSec Factory – custom chocolate and Piña colada! 🍫
Company Website URL: Mend.io
Sentinel One
React To Threats With F1 Speed
🏎️💨
Website: SentinelOne
Rubrik – Team Work Makes Your Security Work.
Scotty Pippen + a DSPM Lounge area
Website: Rubrik
RedSeal Security
Don’t Let Hackers Play You Like A Game of Corn Hole (we missed like 4 times…)
Company Website URL: RedSeal
Pentera
The Sugar Rush of Automated Security Validation
Company Website URL: Pentera
Outshift By Cisco (Panoptica) – Prioritize Risks With Precision
A Brande Dart board challenge 🎯
Company Website URL: Panoptica by Cisco
NRI Secure – Secure Teams Stick Together – a huge sticker collection!
Company Website URL: NRI Secure Technologies
Netwitness – Practical Experts Responding To Evolving Threats
Company Website URL: NetWitness
Dasera – Cyber Shuffle casino + Data Gator
(I got some serios flack from my daughter for not getting her a Data Gator…)
Company Website URL: Dasera
Legit Security – Canceling The Noise Of Application Security
A new approach to appsec book written by AppSec pros – for AppSec pros!
Company Website URL: Legit Security
Keeper Security
Show area with branding that cannot be ignored!
ISSA – Connect Four Security Professionals
Shoutout Garner Products Inc.
FutureX
An escape artist pitch + daily raffles 👏🏾
Website: FutureX
Cyberhaven
Unitree + Book Signing
Forward Networks – Playing Videogames With Your Digital Twin
Databee – Schools Out For Hackers
I’ve been thinking for a long time that pet related giveways are a great idea – Databee’s giveaway got them some echo with people having their pets model the giveway 😎
Brinqa – Next Level Risk Management
here’ the video game blends so well with the booth’s concept
Bitdefender – Next Level Threat Detection
Digital Whack-a-Vuln + Great givaways
Staff energy – THROUGH THE ROOF 🔥
Binary Defense – A Sheriff For Your Data
Beyond Identity – Protecting Your Data Like Museum Full Of Priceless Art
Artistic angle: Removing identities from famous artwork
Bacon Unlimited
Eco friendly giveaway + Mascot 🐷
Ahnlab – Unifying Domain Security Like A Photo With Friends
Ox Active ASPM
Massaging Away Your Security Gaps
Disclaimer: This post is meant for inspiration only. If we made a mistake in attributing images or stating any facts, please reach out and let us know. We strive to provide accurate and helpful information and appreciate your feedback.